Turn off the lights, they say

First take a look at this video on youtube. [credits to vali]
I love Earth. I feel strong impact when I see/hear devastating facts about it. I also love social/environmental cause-sustaining ads and whatever else. Because they are cool. Not cool in a happy way. They are nicely done, effective and smart. I will have to post later some day a few unconventional social campaigns.
This video is ok. It tells about something quite serious, objective. But it's not entertaining, or at least different, i mean in the way it's done. I really believe they could have done a way better job.

On the other hand, what can be entertaining about this fact? And for me, personally, this issue doesn't really beg for super cool things in it, but I'm sure for most of people it does.
Apart from that, I'm very glad for this "action" that already took place in Australia. There are a few more cities that join this year. I agree that this is not going to save our planet very fast, but taking action is always good. I just hope it will get enough social awareness. I don't understand people who say " I'm sick of all this global warming shit". Well, then, you are just plain unconscious, limited, greedy, call it what you want.
I think when the whole globe will switch off its lights, that's when it will be saved. But not in a million years this would happen. Sadly.
I wonder what "awareness" will Bucharest be glad of, cause I really doubt people will care about this. Starting with the old lady living next to me. Although she got the fluorescent light bulbs! :D
Speaking of light bulbs, here is a cool ad from WWF France.