June Update

Tough period of time now, guys. So, let's get rid of a few fresh and not so fresh open tabs that make my browser "move" slower and slower...

- btw, the "Question" has been answered, or NOT, that depends on what you like, really. I think the question is impertinent, the heat is always THERE, '0' is actually not zero, you can't divide temperature and really can't talk about "xtimes colder or hotter" (except for hot chicks and hot guys), let's stick with "xdegrees hotter/colder" :) (see the links provided in the post and comments)

- an autistic man that draws f*cking impressive stuff... again, it's about people with mental disabilities that have these really EXTRAordinary "powers"... check out Stephen Wiltshire's wiki page, drawings and videos.

[credits to ziazik]

- The Meth Project: a Montana project against Meth consuming, that's a drug (i wanted to write "horrible drug", but then.. what drug isn't HORRIBLE?!). The impact of the project lists "Teen Meth use has declined by 45%", etc. Very strong commercials, at the VIEW ADS tab on their site. Some said they're too brutal and overwhelming. But then... i said..we are talking about drugs, what do you expect it to be?... My favs, to say so, are "Laundry Mat" from Wave 1 of the campaign, "Jumped" from Wave 2, "Boyfriend" from Wave 3 and "Family" from the last Wave. Also, VERY disturbing print ads, just because the image stays there, instead of more images changing and gone in 30 sec, like in a commercial.


- unconventional marketing piece from Ogilvy&Mather for Calcutta School of Music.

- test for your taste in home deco stuff, very entertaining. for me, at least. if you'd like to find out what style you are, got to mydeco's web site. i love when companies do tests/games that actually are meaningful :) oh, i'm "funky modern", if that's of anyone's interest :P

- i hope you've watched last episode of LOST!!! Ou mi gad. intrigued, intrigued, intrigued! if you like, maybe read this about the episode ;) i never have time to read everything the net is providing about this freakin show :))

- i hope you've seen the "Office Meltdown" or "... Freakout", but here's your second chance, just in case...

and the other angle of course.
they are Russians! just glad to be able to use my language knowledge SOMEwhere :)) and yes, it does look fake to me, but you never know...

- i've been to the Sugababes concert last week in Bucharest, and uploaded a couple vids I made on youtube, here and here, and pictures on picasa. my face dropped when i saw Keo's performance, and.. it was rolling towards the exit doors when Akcent appeared on stage. but thank god, after 2 hours, when the girls came on stage, i was able to pull myself back together and enjoy their amazing voices. btw, for those who whined about the "lack of impressive lights, video projections, amazing decorations" be sure that the romanian show was like an add-on to their world tour and that they usually do have an awesome visual show, check youtube for that. i came for their voices and songs, so that didn't bother me :P


I actually AM doing my diploma paper now, actually working on it, I promise! So, probably long till smth new goes on this poor blog :D Wish me luck. Btw, if you've got some good info on unconventional marketing, pls pass it over to me ;) read more...

Yellow

I love-love-love to obseeeerve new trends in crowds. The fashion in Bucharest is starting to sing at a few people's ear, but most of them are driven, like a big wave in the open ocean, by season trends - hot's, do's, must's, blabla. I love this phenomenon. It's ridiculous and very rapidly spreading.

A while ago I was looking for a pair of ballet flats (balerini) for the start of a new season. I saw a few pretty ones, among them a yellow colour. Very very pretty. The yellow was sort of pale, mustard, or smth like this, I'm not into colour-labeling (shame on me). But in the end I bought smth else. Anyway. Yellow.

Surprize! Just weeks after that I obseeeerve the yellow trend! Girls these days wear only this colour, and preferably flats. Yesterday, waiting for the train in the subway station, there were 3 girls, all 3 with yellow shoes, one of them was the temple of the Sun - yellow t-shirt, yellow jacket, yellow bag and yellow flats. OMG! UGLY!!!! What is even more disturbing and uncool is that the yellor-trend-colour that all of them use is the bright-clean-yellow, the sort of yellow that only little kids wear. Anyway, with all my respect to bright colours and high spirits, quit wearing all yellow... pleeeaaase.... Unless! Unless... you wear it in a way that totally doesn't remind me of the girl walking next to you and you have a very cool sense of fashion. It all depends, in the end!

And by the way, what's with the trend of matchy-matchy clothes?! It is NOT HOT and just without personality! Yellow shoes and yellow bag?! WTF? Not hot. Or purple. Yes, this is the second-trend-colour. Although I prefer it more that the bright-ugly yellow.

Note 1: The text contains language that some may find offensive.
Note 2: I don't pretend to be a fashionista, but things like this just strike my eyes.
Note 3: These are my PERSONAL opinions. Do whatever you want.

And, at the end, may I please remind myself, and maybe help others think about the sayings that 2 of my t-shirts read:
"Just be yourself, nobody else wants it." and
"Go against the flow." read more...

Parchez.ca

Foarte cool. Cu toate ca nu ma agit prea tare din cauza problemelor de trafic din bucuresti (1.n-am masina, 2.folosesc mereu metroul) stiu ca 120% din conversatiile celor de aici vizeaza anume asta. Pentru cei cu simtu umorului, si, mai ales, cu simt, u know, site-ul asta le aduce niste stickere pe care ar putea sa le lipeasca pe masinile a caror proprietari se poarta ca niste.

Repet: http://parchez.ca/

[credits to santa!]

apropo, cine stie de bug mafia, parazitii, otherz alike, recomand postul asta de pe blogul subasalt. read more...

Turn off the lights, they say

First take a look at this video on youtube. [credits to vali]
I love Earth. I feel strong impact when I see/hear devastating facts about it. I also love social/environmental cause-sustaining ads and whatever else. Because they are cool. Not cool in a happy way. They are nicely done, effective and smart. I will have to post later some day a few unconventional social campaigns.
This video is ok. It tells about something quite serious, objective. But it's not entertaining, or at least different, i mean in the way it's done. I really believe they could have done a way better job.

On the other hand, what can be entertaining about this fact? And for me, personally, this issue doesn't really beg for super cool things in it, but I'm sure for most of people it does.
Apart from that, I'm very glad for this "action" that already took place in Australia. There are a few more cities that join this year. I agree that this is not going to save our planet very fast, but taking action is always good. I just hope it will get enough social awareness. I don't understand people who say " I'm sick of all this global warming shit". Well, then, you are just plain unconscious, limited, greedy, call it what you want.
I think when the whole globe will switch off its lights, that's when it will be saved. But not in a million years this would happen. Sadly.
I wonder what "awareness" will Bucharest be glad of, cause I really doubt people will care about this. Starting with the old lady living next to me. Although she got the fluorescent light bulbs! :D
Speaking of light bulbs, here is a cool ad from WWF France.

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Jungle in the subway

I'm doing my diploma project on unconventional marketing. I believe this is such a wide and enormously interesting area, and still not so widely used, e!specially in Bucharest. I say Bucharest, because usually unconventional mk plays with city 'tools' and city media in general. Very happy to announce that something great happened in this direction. Take a look at this Lenor little jungle corner established in Bucharest subway, Unirii2 station. If you still haven't got a chance to see it, it's worth checking out :)


Although there is no doubt that this IS unconventional mk, I can also admit that this 'thing' was derived from a poster ad, or billboard, whatever. As a matter of fact, the central piece of the jungle is a poster with the advertiser's logo and message, which btw is smth like "It is so easy to feel like on a tropical vacation right at home". Anyway, "Tropical Fresh" says it all actually. I even think they could have done it without the pretty long (!) tagline. My opinion.
Great job with creating the tropical feel, I was quite surprised. The leaves are so abundant and vivid green and real! At least they look vvvery real. Great job! Plus they have two palm trees on either side of the 'construction'.

On the floor, they had some kind of an interactive screen with fishies which was - wow - another, if not the most curious, thing. At least kids where all over it, and I guess that was at their 'level of sight'. When stepped on, the screen made waves around the feet. Watch someone's video capture of the whole 'miracle' :D

I know it's great, super-duper, sweet, nice and cool, but the question is: is it worth?!? Can you i-ma-gine what money all this costed, and costs? Cause the leaves are really - WOW-REAL!!! I mean, when I think of unconventional, I think of cost-effective, and I mean cheap :D ad campaigns. I mean crazily unique and simple ideas. I mean originality. And honestly, this was too much :| There are so many examples when almost costless ideas, involving city sights and objects, make millions of money and as much satisfied costumers. Why couldn't they think of something more original and less expensive? Maybe people think that everything that is VA-VA-VOOM! is great, no matter what. I don't know...
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SNOW is cool

"Dashing through the snooow.." that's what was coming to my mind this morning when I went to school and back home. Bucharest is covered in snow and I like it. I saw people on TV discussing this "problem", but what if all THIS wasn't THERE?! What if they cleaned everything up and my eyes wouldn't be joyful of that much snow this year? So, I decided to take a few pictures with my phone (sorry for the quality) and share the beautiful snow city sites with you...

These photos can be also found here.
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