Vote for the Best Ad!

As a subscriber of IQads, I got a reminder today in my email box about BestAds, the only online advertising festival in Romania. I had actually a fun time spending on the competition pages of BestAds and choosing my favorite ad. This one right here is my fav in the Print category. A work by Leo Burnett adv agency, pretty huge here, in Bucharest. This piece is part of a larger campaign, that absolutely rules! The idea is that the refreshing drink gives you so much energy that even the characters off your clothes (and accessories :D) logos are wasted :D I remember first time seeing a big outdoor in Unirii area, it blew me away. You must also see these: Lacoste, Polo.

Of course, if you're not from Romania, it's probably unnecessary to vote for the best ads (because you're just not familiar enough with them), but I just think it's worth watching this year's collection, I consider it a pretty decent one ;) An yes, all the ads are made in Romania.
Another hit campaign was the one for eJobs.ro, a recruiting online portal, presently nr.1 in its area. The TV commercial included super funny scenes of two characters, a very grown man with beard dressed as a bride, and her husband, a mellow man dressed in a boring office suit. They have typically banal and disturbing husband-wife short conversations, which reminds us that marriage is hellishly boring and just sucks. At the end, the message is smth like "It's just a job, not a marriage. If you don't like it, look for something else better." Anyway, my fav from this campaign is the following:

The other 2 TV commercials are this, and this.

Other great ones are for Cosmote (mobile network) entitled "MMS" and it's just full of extra funny moments or everyday's life in Romania, or things that people just kinda expect to see in Ro and have a good laugh at it.

Anyway, I actually voted for this one, because the scenes are just genially funny. And the tagline for this festival was smth like "To the times when we actually won't have to switch channels." This commercial just kept you watching it, over and over :D

Another very good one is for Zaraza (spirited drink), called "Kafka". But I just thought they have been doing it on the same pace for years now, and it's about time to think of some other ideas for their creative realizations. Great nevertheless!

Oh, and I cannot forget this "legend" that took over us, me&my b/f, we sing the song from this commercial liek every day, and make fun of it, with it. Watch it! Aha, and Sprite rules!

Other pieces of the campaign is here and here.

So vote for your favorite ad, keep in mind that the values that a good ad must include are brand recognition, emotional impact, and just the urge to keep watching it. What I value probably most in a TV realization is acting :D